Roshni

Roshni Nandwani is a BBA student at ACBCS, Nashik, with a strong interest in digital finance and its impact on local businesses. Priya Singh is an Assistant Professor of BBA at ACBCS, Nashik, and guided this research with her academic expertise. Together, they present From Cash to Click: Analysing the Impact and Challenges of Cashless Economies Faced by Businesses in a Tier-2 City (Nashik), offering a grounded, locally-rooted perspective on India's digital payment transformation.