Dr. Kali Charan Modak is currently working as an Associate professor in IBMR, IPS Academy Indore, India. His Ph.D. topic is “Healthcare Product Marketing Strategy in India”. He holds Ten years of rich experience in academics. Prior to joining IBMR, IPS Academy, he had worked for 6 months with the School of Commerce, DAVV Indore as a visiting faculty. He has presented many research papers in various national and international conferences and published in reputed journals. He has also presented a research paper in the 1st International Conference on Business Analytics and Intelligence organized by IIM Bangalore. He is a registered Ph.D. supervisor of Devi Ahilya University Indore, India. He has attended a number of FDP’s workshops and training programs in different fields of Management and Research organized by IIM Indore and IIT Bombay. He has also cleared UGC NET in management in 2010. He is an Editorial Board Member of many peer-reviewed journals. He is the life member of the Madhya Pradesh Economic Association. His area of interest includes International Business, Business Environment, International Economics, and Marketing management.