Book

Description

In today's fast-paced economic climate, firms must satisfy consumer demands while adhering to environmental regulations. Consumers are leaning towards brands that are ecologically conscious. Given the scarcity of resources, manufacturers must optimise resource utilisation to promote sustainability. In lieu of this, consumers are also gravitating towards eco-friendly goods and services. Product creation for organic items is difficult, especially when resources are limited. The use of non-hazardous manufacturing technologies is vital in preserving natural resources and promoting sustainable development. This book investigates the factors that form consumer attitudes towards demographic profiles that significantly influence consumer behaviour when purchasing eco-friendly products online.