Book

Description

Corporate crisis lately demonstrated again that the corporate image is one of the most important assets in the companies’ value. The events that can cause a huge damage to business reputation can arise from a lot of risk variables. To mitigate the negative effects of such events, the communication consultants have to make with the high level of the company been compromised with the crisis preparation since the communication point. The well-managed crises can be opportunities to resetting or strengthen the brand. The Crisis Manual well written and implemented is an important step for Construction Companies, due to naturally the projects are short and medium term, becoming harder the Crisis Committee’s job in training and preparing people to respond with efficacy as needed. Another important issue is the lack of importance and commitment in establishing preventive actions to avoid the threat scenarios with remote probability.