Dr Asif

Dr. Asif Yaseen is a Professor of Management at the Department of Commerce, Bahauddin Zakariya University (BZU), Multan, Pakistan, whose research and teaching are strongly rooted in digital entrepreneurship. His research focus centres on how individuals and firms use digital tools and platforms to identify and act on opportunity. He holds a PhD in Management from The University of Queensland, Australia, and an MSc in ICT Entrepreneurship from KTH Royal Institute of Technology, Sweden.