Ari

Dr. Ari Prabowo, born in Medan, North Sumatra, currently serves as a permanent lecturer in the Management Study Program, Faculty of Economics and Business, Potensi Utama University. He completed his bachelor's degree at UNPAB, master's degree at USU, and doctorate at UNPRI in the field of marketing. The author obtained CSEP and CPSM certifications in 2022. In addition to actively writing scientific articles, he has also written several books.