Libro

This study examines the impact of mobile banking services on customer satisfaction in Mymensingh City. It explores how key aspects of mobile banking, including convenience, accessibility, reliability, security, and service quality, influence customers’ overall satisfaction. The study provides empirical insights into customers’ experiences and perceptions of mobile banking services and highlights the factors that contribute to greater satisfaction. The findings may be useful for mobile banking service providers, financial institutions, researchers, and policymakers seeking to improve the quality and effectiveness of mobile banking services in Bangladesh.