Libro

Descripción

In an age of digital clutter, information overload, and shrinking consumer attention, traditional marketing strategies based on intensity and volume are increasingly ineffective. Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy, and Sustainable Value Creation introduces minimalism marketing as a contemporary response to these challenges. This book presents an integrative framework linking consumer psychology, behavioral decision-making, brand strategy, and sustainability. Drawing on theories of cognitive load, attention scarcity, choice architecture, and ethical consumption, it demonstrates how simplicity, clarity, and intentional restraint can enhance trust, decision quality, and long-term brand equity. Rather than advocating reduced marketing activity, the book emphasizes purposeful, value-driven communication that respects cognitive limits and supports responsible consumption. Designed for researchers, practitioners, and policymakers, this volume offers a rigorous yet practical perspective on building meaningful and sustainable marketing strategies in complex modern markets.