JOMON

Dr. Jomon Jose M. (Post-Doctoral Researcher) is an Associate Professor and Research Supervisor at Sahrdaya Institute of Management Studies, Thrissur, Kerala, India. He holds a Post-Doctoral qualification and has extensive academic and research experience in marketing, consumer behavior, and sustainable business strategies. His research interests include minimalism marketing, consumer psychology, behavioral decision-making, digital and sustainable marketing, and emerging market studies.