Libro

Descripción

With the advent of Internet technologies, shorter product life cycles, and increased competition, organizations have started looking for innovation sources outside the organizational boundaries. The external community of crowds can be used as a valuable source of co-creation in a company's innovation process to generate value. Despite its growing popularity, organizations often face difficulty capturing value from crowdsourcing due to a lack of proper mechanisms behind crowdsourcing-based value co-creation between a crowd and an organization and their impact on organizational learning and innovation performance. The book seeks to understand the crowdsourcing-based co-creation mechanism that influences knowledge transfer effectiveness and the organization's absorptive capacity, resulting in improved innovation performance.