Libro

Descripción

The presence of Patimban Port is expected to enhance the competitiveness of Indonesian ports, which is still relatively low. Conversely, this is due to the lack of supporting infrastructure and inadequate port management structures. Supposed, many factors influence the national maritime economic power related to the presence of Patimban Port, viewed from the perspectives of marketing strategy and port performance. Moreover, the formulation and objective of this research are to analyze and develop the influence of marketing strategies and port performance on economic competitiveness at the International Patimban Port. Therefore, the method used is a cross-sectional design with a quantitative research approach, where researchers distribute questionnaires. The population and sample of the study are 70 users of International Patimban Port services. The results show a positive and significant influence of marketing strategies on economic competitiveness at the International Patimban Port. There is also a positive and significant influence of port performance on economic competitiveness at the International Patimban Port, and there is a simultaneous influence of marketing strategies and port performance on economic competitiveness at the International Patimban Port. Nevertheless, the conclusion is that both partially and simultaneously, there is an influence of marketing strategies and port performance on economic competitiveness at the International Patimban Port.