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IDENTIFYING TOURISM DESTINATION AMONG CUSTOMERS THROUGH ADOPTING TOURISM MOBILE APPLICATION

€ 42.5

Páginas:84
Publicado: 2022-07-16
ISBN:978-9994981380
Categoría: Computer Science
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Descripción

Technology will be a crucial component to restore confidence and enable a new era of safe, seamless, and touchless travel in a post-COVID-19 world. In the past, we have experienced that the impact of digital transformation is evident in all industries and sectors, and the tourism industry is no exception where technology has disrupted the old order of things and completely reinvented the ways to explore traveling. As part of the current change wave, we could witness automation with technologies taking the front seat as part of the optimization process. Even Gartner predicts that the combination of hyper-automated technologies with redesigned operational processes would enable the lowering of operational costs by 30% for the organizations. Travel agencies and physical bookings are now almost outdated and will have a different outlook going forward. So much that a survey by eMarketer shows that travel-based mobile apps are the 7th most downloaded category and that 60% of smartphone users prefer travel apps for planning their leisure tours. 



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