Libro

Descripción

Decoded Decisions: Behavioural Finance Meets Artificial Intelligence explores the swiftly changing financial world where technology intersects with psychology. As innovations like smart wallets, robo-advisors, AI-powered trading systems, and algorithmic nudges transform money management, the line between human intuition and machine accuracy becomes less distinct. This book emerges from a profound interest in this new realm—where behavioural economics intersects with digital progress. Through a multidisciplinary perspective, it examines how new technologies are not only altering the mechanics of personal finance but also transforming our understanding of value, choice, and financial health. By applying behavioural finance concepts such as loss aversion, mental accounting, overconfidence, and impulsivity, it explores how these biases are either intensified or mitigated in digital settings. Real-world fintech applications and case studies demonstrate the psychological effects of design decisions—from gamification and predictive analytics to nudges and algorithmic persuasion. Importantly, the book balances optimism about fintech's ability to improve financial literacy and inclusion with a critical examination of the ethical challenges posed by profit-driven platforms. How can we ensure that innovation empowers rather than exploits? What protections are necessary when machines influence decisions traditionally made by personal choice? Ideal for finance students, behavioural economists, fintech developers, policymakers, and curious investors, Decoded Decisions provides practical insights and profound reflections. It encourages readers to not only comprehend the tools of digital finance but to engage with them thoughtfully and deliberately. In a rapidly advancing technological world, the wisest decisions are those made with both intelligence and humanity.