书籍

描述

Market Research and Consumer Behavior are very important areas for business and management because they will immerse you in knowing what is happening on the ground in different levels of experiences as you feel the pulse of the consumers and become the market itself because you become one with them. This guidebook will walk you through the important concepts of market research as an engagement to get in touch with the entire view of market characteristics and palpably experience the real behavior of the consumers when they choose or buy goods or services. This guidebook is very easy to navigate because it aids you from the simplest path to a guided complexity of conducting research as you conceptualize important plans for your future business plans or enterprising in traditional or new entrepreneurial territories. The author made sure that the difficulties of learners or budding researchers were considered in taking the route of completing a full-blown study in market research and consumer behavior.