Tea for Thought: A Thought to Brace Tea Relationships
€ 32.5
描述
This book elaborates on uplifting the ancient trade relationship between the two nations, Sri Lanka and China with a special attention on increasing the Sri Lankan value added tea export percentage to China. Accordingly, the first chapter, written by D.H.B.Y. Ranasinghe presents Sri Lankan and Chinese trade relationship which was built upon the commercial product: tea. This chapter was a result of a research project carried out by the Department of Entrepreneurship of University of Sri Jayewardenepura, Sri Lanka with the Zheijiang Shuren University, China. The final chapter, authored by D.H.Y.A. Ranasinghe along with D.H.G.O. Ranasinghe discusses the prospects of Sri Lanka to increase the value added tea exports percentage to China by introducing a Matcha Tea Paste. Thereafter the chapter recommends an export implementation strategy with respect to the introduced Matcha Tea Paste. The final chapter is a result of two projects conducted at Uva Wellasa University for the B.Sc. Tea Technology and Value Addition Degree Program and University of Sri Jayewardenepura for the B.Sc. Business Administration (Business Economics) (Special) Degree Programme.