Libro

How do politicians win attention before they win elections? Who controls the political narrative? How does the media shape public opinion, political participation and democratic accountability? And what happens when social media becomes both a platform for mobilisation and a weapon for political polarisation? Political Communication in Nigeria is a timely and engaging exploration of the relationship between politics, media, power, persuasion and citizens in Nigeria. The book places communication at the heart of political life, demonstrating how political actors, journalists, media organisations, campaign strategists, civil society organisations and citizens compete to define issues, shape opinions, influence behaviour and negotiate political power. The book provides a Nigerian-centred examination of political communication, moving from its conceptual foundations to the historical development of the Nigerian media and its enduring relationship with political power. It explores the evolution of the press, media ownership, political partisanship and the role of newspapers and other media in Nigeria's political development. With an additional collection of the author's opinion articles, Political Communication in Nigeria combines scholarship with contemporary political reflection. Ideal for students, lecturers, researchers, journalists, political communication practitioners, campaign strategists, policymakers and citizens, this book provides an accessible and critical guide to understanding how political messages are created, circulated and contested in Nigeria. Politics is about power. Communication is one of the principal instruments through which that power is acquired, exercised, defended and challenged. Political Communication in Nigeria invites readers to understand not only the message, the messenger and the medium but also the power behind the message.