Book

Effective Marketing Strategies for Promoting Eco-Friendly Travel Destinations is a powerful guide for tourism professionals, policymakers, and entrepreneurs committed to sustainable growth. As climate change, biodiversity loss, and cultural preservation become urgent global priorities, this book reveals how eco-friendly destinations can rise above the competition through authentic, impactful marketing. Drawing on a study of 500 travelers, it uncovers the influence of digital marketing, influencer endorsements, eco-certifications, and culturally immersive experiences in shaping travel decisions. Packed with data-driven insights and practical recommendations—especially for emerging markets like Sri Lanka—it offers a clear roadmap to building trust, inspiring eco-conscious choices, and driving long-term sustainable tourism growth. A must-read for anyone determined to make travel both memorable and environmentally responsible.