Dr. Kumar Ratnesh is qualified management professional (M.B.A, PhD) with 15 years of valuable, in depth and extensive experience in Academics, Research & Development and Administration. He is currently working as an Associate Professor in Management Department at Dewan Institutes of Management Studies, affiliated to AKTU, Lucknow. He received an MBA degree in Marketing and Human Resource from Uttar Pradesh Technical University, Lucknow with a Ph.D. degree in Service Branding from Mewar University Rajasthan. He is Gold Medalist in Brand Management and Consumer Behavior certifications from IIM Bangalore. He is having more than twelve Indian and International Patent and Copyright on different topics. He has published more than 40 Research papers in Springer/Scopus/ABDC/UGC Referred Journal/International/National Journals with more than 35 Research papers presented in different International and National conferences. He has also completed more than ten AICTE/IIK/IIM/UGC sponsored FDP’s. He has 17 FDP, 4 Books Editors, 2 books publication, 9 Book Chapters, and 17 E-Seminar/Webinar. He is an editorial board member/reviewer in three reputed journal. His research interests include Service Banding, Consumer Behavior, Predictive Analytics, Business Analytics and Application of AI & IOT in Management field.